Do you think you have seen it all in this world? Definitely not! Dubai is always ready to initiate great things to attract visitors to the destination: Recently, while we all thought Dubai had given us all, yet, another new initiative was launched.

Earlier this week, Majid Al Futtaim launched ‘Carrefour Bites and More by the Shore’ a sailing supermarket to carter for visitors around Dubai Kite Beach, Jumeirah Public Beach and Al Sufouh Beach who are busy enjoying their best life.

“Carrefour Bites and More by the Shore is a world-first for Carrefour and our industry. More than ever, a successful business depends on continually reinventing itself to stay ahead of customer needs and expectations.”

According to the CEO of Hanis Weiss, the aim of introducing the sailing supermarket is to ensure everyone is served.

“Making sure that we can serve our customers not only on shore, but always”

The ship, is the part of the works of the Dubai-based shopping mall Majid Al Futtaim. On the floating supermarket, customers place order by using an app called Aqua pod or via phone or simply just pass by to buy at the window counter of the boat.

Speaking in an interview with Logistics Middle East, the CEO of Hannis Weiss said the sail-through supermarket would not be different from a store on land as it will have many products on board.

“There are more than 300 products on-board. These include hot and cold snacks, ice cream, fresh food and beverages and select non-food items such as sunscreen and over the counter pharmaceuticals”

With many visitors enjoying the coastline of Dubai, this is definitely a great step to cater for customers.

Do you think this is a great initiative? Oh yes, it is definitely a great one. 

Source: logisticsmiddleeast.com